CHOCAPIC - 'PÉTALA DOURADA'

PWC
CLIENTPWC
AGENCYMCCANN LISBON
3D ANIMATIONNEBULA STUDIOS
WORKLIVE ACTION, VFX

WE RECEIVED THIS ASSIGNMENT SLAP-BANG IN THE MIDDLE OF OUR WEEKLY CREW BREAKFAST. CHOCAPIC, A CEREAL LABEL KNOWN AND LOVED BY EVERY KID IN PORTUGAL, WAS GIVING AWAY €30,000 TO CELEBRATE THEIR 30TH BIRTHDAY. STRAIGHT AWAY, WE HAD 30,000 DIFFERENT IDEAS TO CHEW ON FOR HOW TO DO THE ANIMATION AND RENDERING FOR THIS SPOT. FROM THAT MOMENT ONWARDS, CHOCAPIC BECAME THE STANDARD CREW BREAKFAST.

CREDITS

DIRECTOR
GUILHERME AFONSO

3D ANIMATION
MIGUEL MADAIL

SOUND
SOM DE LISBOA