Maxmat trusted us to produce and direct a brand new spot: “A Fábrica dos Preços Imbatíveis”. How on earth can Maxmat deliver such low prices? A massive, highly detailed 3D world with a beautiful factory of items and prices, just behind the shelves!
Enjoy the ride as we follow Max and Mat in another dynamic 3D animation!
Client: Maxmat
Agency: Lola Normajean
Production: Nebula
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
Client: Maxmat
Agency: Lola Normajean
Executive Producer: João Marcos Marchante
Production Director: Liliana Ramires
Account: Ana Fino
Project Management: Ana Fino, Guilherme Afonso
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
DOP: Duarte Domingos
Edit: Guilherme Afonso
2D:
Concepts/Storyboard: Diogo Rodrigues, Wanchana Intrasombat
2D animation: Afonso Amaro, Guilherme Afonso
3D:
Modeling: Afonso Amaro, Diogo Rodrigues, João Jacinto, João Sousa
Rigging: Antonio Coquito, Sebastião Lopes
Character Animation: Manel Bello, RiK GODDARD Animation, Sebastião Lopes, Teresa Cruz
Technical Animation: Afonso Amaro, João Jacinto, Miguel Madaíl de Freitas
Scene Assembly: Afonso Amaro, Miguel Madaíl de Freitas
Shading: Afonso Amaro, João Jacinto, Miguel Madaíl de Freitas
Lighting & Rendering: Miguel Madaíl de Freitas
Compositing: Guilherme Afonso, Miguel Madaíl de Freitas
Sound: Som de Lisboa
Check out the breakdown video below to see a before/after from the first rough (and we mean really rough!) previz to final film.
The live action shots had to be carefully planned as they all have interaction with CG elements, so testing out everything beforehand in 3D is a key planning tool for production, saving time and money, and allowing for a perfect creative control and final product quality.
