Mariana Monteiro – a well known portuguese actress and personality – guides us through the dangers and perils of life in this Tranquilidade Insurance campaign. Stuff happens but Life, Home and several other insurances from Tranquilidade have your back. All the time!
Being a five film project depicting five types of insurance, some key decisions were made for the sake of efficiency and campaign coherence.
The scripts were very modular and all films had a problem-solution structure. This enabled us to reuse some takes in post and having the screens in the same place in all the five films, really driving the point they’re part of a a multi-film, multi-insurance campaign.
In order to make the most out of this modularity a proper pre-production process was in order: Camera movements, shot length, cuts, everything had to be exactly timed beforehand for a smooth experience on set and in post.
A visually coherent campaign does not mean all films look the same: we came up with visually creative solutions to tell all films apart at a quick glance. Not only did the screens have different content but we also created visually distinct 3D spaces, each tailored to the copy and enhancing the brand’s visual identity.
All films have a problem-solution approach to the script. Mariana unlocks the solution by touching the bright imagem panel in front of her and crossing to the solution side, hand in hand with Tranquilidade 🙂
