Maxmat trusted us to produce and direct a brand new spot: “A Fábrica dos Preços Imbatíveis”. How on earth can Maxmat deliver such low prices? A massive, highly detailed 3D world with a beautiful factory of items and prices, just behind the shelves!
Enjoy the ride as we follow Max and Mat in another dynamic 3D animation!
Check out the breakdown video below to see a before/after from the first rough (and we mean really rough!) previz to final film.
The live action shots had to be carefully planned as they all have interaction with CG elements, so testing out everything beforehand in 3D is a key planning tool for production, saving time and money, and allowing for a perfect creative control and final product quality.
