A Grain of Awesomenes

We loved creating this cute mother and daughter moment for the Rice Krispies Squares’ “Ooey Gooey” campaign. Only Wizards with a special wand can enter this tree house – a realm of happiness, togetherness and love. No dialog, only tender actions and unique moments of bonding. How wonderful is that?

(read as if casting a spell) Ooey Gooey!

Being the latest chapter of a multi-ad campaign we had a very solid artistic direction and narrative style to work upon. Our characters had to fit in the same world as all other from the previous episodes but we had a lot of leeway to explore the mother’s clothing and overall look as well as the daughter’s ward(robe)!

We really took the creative opportunity by adding detail and a lot of touches of our own. Staying true to the campaign, the spot has no dialogue so body language and facial expressions are key to convey all the cute and positive emotions going on. 

The Rice Krispies bar was itself a hero prop, and we wanted it to look irresistible, but also realistic, so we invested a lot of time and effort in R&D to get it just right!

We used lighting and photography in such a way to create a warm, cozy mood and relationship between both characters, playing around with colors and volumetric light pools. 

“Ooey Gooey Animooey!”