Super Bock Group invited us to create a simple, good looking spot for their 24 beer crate, which just turned into a 30 beer crate – where 24 beers used to fit you can now fit 30!
The brief was simple – make it clear that the new 30 beer crate holds more beers than the previous crate in a visually direct and fun way. We thought beers swirling around the screen and entering the box would be a good idea – and luckily both the agency and the client signed that off! Weird times we live in! 🙂
Super Bock is very proud if its very red, very clean, very stylised visual identity – but all items in that world must be photorealistic even in a short bumper ad such as this one. This visual stylisation also brings animation into the spotlight and we really made the effort to have the beer bottles sliding in an elegant way as possible. Hope you like it!
We created a photorealistic 3D model of the beer bootle and a high fidelity 24 crate box. We then proceeded to design all the modifiers and 3D tools needed to morph the crate and change its size as it fit the narrative best, complete with some additional nuanced movements and details!
Client – Super Bock Group
Agency – BBDO Portugal
Production Broker: Pedro Gaspar & Cia
Production – Nebula
CG Director – Miguel Madaíl de Freitas
Client: Super Bock
Agency: BBDO Portugal
Production Broker: Pedro Gaspar & Cia
Production – Nebula
CG Director – Miguel Madaíl de Freitas
2D Design: Guilherme Afonso
Project Manager: Liliana Ramires
Sound design: Som de Lisboa
