Max and Mat strive to find everything a client needs, even if they can’t quite describe it! Thing? Thingy?? The stuffs??? Their latest aventure shows us some new, full 3D sections behind the aisles looking for… something!
We were lucky to have Nuno Markl – a portuguese public figure, comedian, radio/tv host and overall great guy – as a customer without a single DIY skill who sets the action in motion.
Producing and Directing a complete crew on a live shooting is always something we love to do. It allows us to get involved from the early beggining, creatively and technically. Every detail counts, every camera move, every frame and second, every take! In addition, we also try our best to improve live action sets, being staged or real hardware stores like this one.
Our Art and Lighting department did a superb job in turning Maxmat’s store look as beautiful and stylish while enhancing the brand’s identity. The darker environment really popped out the brand’s red color, while also focusing more on the actor’s performances.
Our team extended the Maxmat animated 3d world we’ve been creating in other of the brand ads.
We created additional complete 3d environments such as the factory’s central area – the place we arrive right after the transition from the real world; the brush/paint lineup and the electrical devices section.
Numerous assets were modeled and animated such as the circuit breakers – the “thing” the customer was looking for, and the pixaresque “luxo” lamp. Important assets that help tell the story.
Client: Maxmat
Agency: Lola Norma Jean
Production: Nebula Studios
Directors: Guilherme Afonso & Miguel Madaíl de Freitas
Client: Maxmat
Agency: Lola Norma Jean
Production: Nebula Studios
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
Executive Producer: João Marcos Marchante
Production Director: Liliana Ramires
Project Management: Ana Fino
DoP: William Sossai
Set Art Director: Carla Brazão
Grading: Lightfilm | Paulo Inês
Sound Design: Som de Lisboa
Voices: Dalila Carmo, Rui Paulo, Augusto Seabra
Cg Supervisor / Lead 3D / Lookdev: Miguel Madaíl de Freitas
3D Animation: Emma Manske, Miguel Madaíl de Freitas, Sebastião Lopes
Edit / Compositing: Guilherme Afonso, Miguel Madaíl de Freitas
If you’re into Making ofs, Behind the scenes, extra renders, or just RnD and other thingys from whatever CG production, then heres a very special section just for YOU!
From early 3D Previs comparisons; designs and concepts; lookdev, modeling & shading tests; animation snippets; extra renders for wallpapers (if you’re into that), here’s a bit of that. Enjoy! We know we did!