How do you tell someone armpit hygiene is important? Now imagine getting that message to 160 million people – the number of yearly passengers in Lisbon Metro.
That’s why “Sovaquitos” or “Armpitties” were created. Four quirky characters that remind people to take care of their hygiene in a humorous and friendly way, across social media.
We wanted to deliver the campaign fast and efficiently. That’s why we simplified every step of the production process. We used minimalistic backgrounds, stylized characters with modular rigs, and interchangeable features like eyes, mouths and props. And we made sure the animation matched the tone of the message.
Clean. No unnecessary clutter or odors.
Rigging Process of the Sovaquitos by Sebastião Lopes
