Feeling Sad? 

Sometimes we just don’t feel good. Sometimes we feel bad and miserable and it shows – on our body. That was the starting point as we created these visuals for the Rapid Fit&Well Gym brand. Three sad bellies portray how we feel inside and the copy talks about getting serotonin, the “feel-good” hormone through exercise.

Belly face or face belly? 

We were visually aiming for that sweet spot between a sad face and a sad belly – kind of like the optical illusions we sometimes come across. The final result is a realistic yet stylized approach to this section of the body, allowing it to be more than one at the same time.

Some variations of  body shapes, suggesting different “eyes” and “mouths”, conveying different expressions.

Behind the Scenes

Every production is a journey of exploration, refinement and skill until we achieve the desired result.
Take a peek at some of the magic behind the final product. Below you can see how the concept evolved, how the body models looked from different angles and how the lighting changed the mood.