Client: Rapid Fit & Well Gym
Agency: FCB Lisbon
Production: Nebula
CG Director: Miguel Madaíl de Freitas
Project Manager: Ana Fino
Client: Rapid Fit & Well Gym
Agency: FCB Lisbon
Production: Nebula
Project Manager: Ana Fino
CG Production: Miguel Madaíl de Freitas
Sometimes we just don’t feel good. Sometimes we feel bad and miserable and it shows – on our body. That was the starting point as we created these visuals for the Rapid Fit&Well Gym brand. Three sad bellies portray how we feel inside and the copy talks about getting serotonin, the “feel-good” hormone through exercise.
We were visually aiming for that sweet spot between a sad face and a sad belly – kind of like the optical illusions we sometimes come across. The final result is a realistic yet stylized approach to this section of the body, allowing it to be more than one at the same time.
Every production is a journey of exploration, refinement and skill until we achieve the desired result.
Take a peek at some of the magic behind the final product. Below you can see how the concept evolved, how the body models looked from different angles and how the lighting changed the mood.