Maxmat

Make it real

Making a better sequel than the Original

There was one unofficial brief besides the script and actual brief: to make an even better ad for Maxmat after the previous success. Expectations were through the roof after the last one and while this spot was a more mellow and less adventurous, it still needed to be head and shoulders above the previous one.

Quite the task! So we tapped into the colorful, dense and industrial world we had created previously to keep our universe visually coherent while going a different route with our small heroes.

This freed valuable time to create new hero elements and devote more production time to animating this new story.

Theatrical staging

Such as in Shakespearean Theatre with huge, complex back stages, we envisioned a central stage that rotates and shifts dramatically from area to area – gardening, tools, lighting – This allowed us to concentrate on telling a dynamic, funnier and visually rich story without breaking production and air time constraints.

Main Credits

Full Credits

Client – Maxmat

Agency – Lola Norma Jean

Production – Nebula

Directors – Guilherme Afonso & Miguel Madaíl de Freitas

Client: Maxmat
Agency: Lola Norma Jean

Executive Producer: João Marcos Marchante
Production Director: Liliana Ramires
Account: Ana Fino
Project Management: Ana Fino, Guilherme Afonso
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
DOP: Manuel Pinho Braga
Art Director: Carla Brazão

Concept Art: Diogo Rodrigues
Cg Supervisor / 3D Lead: Miguel Madaíl de Freitas
3D Animation: André Nunes, Rik Goddard, Sérgio Dias, Sofia Bernardo, Miguel Madaíl de Freitas
Rigging: António Coquito, Miguel Madaíl de Freitas
Modeling: Afonso Amaro, Diogo Rodrigues, João Jacinto
Simulations: Afonso Amaro, Miguel Madaíl de Freitas
Edit / Compositing / Grading: Guilherme Afonso, Miguel Madaíl de Freitas
Sound Design: Som de Lisboa
Voices: Dalila Carmo, Rui Paulo, Augusto Seabra

Extra goodies

Additionally to the main ad, we were also asked to create small sponsor clips for the European Soccer Cup on which Maxmat was involved.

Cloth simulation

This involved making two variations to the main film packshot, creating animations related to soccer. We also added cloth simulated outfits and accessories, as well as a full stadium 😉