There was one unofficial brief besides the script and actual brief: to make an even better ad for Maxmat after the previous success. Expectations were through the roof after the last one and while this spot was a more mellow and less adventurous, it still needed to be head and shoulders above the previous one.
Check out some content from different stages of the process:
— 3D layout for real life set building
— vfx on live action shot
— designs and concepts
— lookdev, modeling, shading
— 3D animation
