In Portugal, Christmas truly begins when Popota steps onto the scene. We’re incredibly proud to present Popota’s 2024 Christmas campaign, an unforgettable adventure filled with excitement, imagination, and a celebration of the toys that bring joy to everyone, regardless of age.
This year’s campaign invites us on a journey through endless worlds – from deserts to jungles, to outer space! Popota and her sidekicks take us on an exhilarating ride through these fantastical realms, where imagination knows no limits. It’s a vibrant, nostalgic trip that reminds us of the magic of childhood. Whether it’s video games, toys, or tabletop games, the spirit of play has no boundaries – for both kids and adults alike.
In Popota’s 2024 adventure, our fearless heroine and her three new friends travel through hyperspace on a toy spaceship. Along the way, they visit iconic worlds based on some of the most beloved games: Monopoly, Catan, Jenga, and Super Mario video game. And who could forget the thrilling Jurassic Park-inspired scene with toy jeeps and dinosaurs?
In Portugal Christmas starts when the Popota spot airs – she’s a very well known personality in Portugal.
Popota is more than just a character – she’s a symbol of Christmas in Portugal. The moment her commercial airs, we know the holiday season has officially begun. This year, we took the challenge of recreating her in a unique 3D universe while respecting all the character’s personality and bringing a modern look & feel to the table.
This year’s adventure shines even brighter with three new characters joining Popota on her magical journey:
Together, they form a dynamic team that brings Popota’s world to life in new, exciting ways.
At its core, this story is about the timeless bond between a little girl and her father, playing together after unwrapping their Christmas presents. It’s a scene that embodies the spirit of Christmas. The setting was a beautiful, cozy living room bathed in the warm glow of a late afternoon sun, where the magic of play unfolded.
As we captured the playful moments on set, we realized that this film wasn’t just about toys and adventures—a reminder that play knows no boundaries—and no matter how old we get, we should never stop playing. Because, after all, the greatest gift of all is the joy we find in each other’s company.
Get an exclusive look at how every detail was envisioned, designed, and captured to bring Popota’s adventure to life.
From crafting the intricate 3D worlds like the Desert, Jungle, and iconic video and board games, to the seamless integration of live-action scenes, we kept everything aligned with the director’s vision, staying true to the 3D animatics.
